We consider
that the arrival of the chocolate in China goes back to the XVIIIth century,
when in 1705, the envoy of the Pope appeared in front of the Chinese emperor
and made him enjoy this food, the taste of which particularly pleased the
monarch. This event marks the first appearance of the
"chocolate-brown" word in the Chinese historic documents.
Market of chocolate in
China
The story
of the industrialization of the chocolate in China counts, as for it, forty
years hardly. Since the year 1990, the industry of the candy is rapidly
growing, the Chinese market of the chocolate being also in phase of growth. The
growth rate varies between 10 % and 15 % a year. If the volume of average
consumption of the Chinese becomes established in a kilo a year, the Chinese
market will be the most important chocolate market of the world.
A vast potential for this
market in China
This
market, endowed with a vast potential, is not exploited yet. We consider that
it will be rapidly expanding in twenty years. In 2008, the Chinese candy
produced 1.2 million tons of candies and chocolate. This volume is increasing
by 15 % compared with 2007. Turnovers were 38.6 billion yuans (approximately 4
billion euros) and burned of 24 % compared with the previous year. The total
profit was, as for him, 5.4 billion yuans (540 million euros), that is a 34 %
increase compared with 2007.
Furthermore,
the volume of chocolate consumed in China is at present only 40 in 70 grams. In
comparative title, the Swiss consumes 11.6 kilos of chocolate a year and a
person; the Spaniards, the Americans, the Germans consume at least 10 kilos of
chocolate a year and a person; the Japanese and the Koreans, 2.8 kilos a year
and a person. These indicators allow underlining the remarkable potential of
the Chinese market of the chocolate.
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