jeudi 22 mai 2014

Market research companies in China

Any project whether it is a creation or a resumption of company has to be the object of a market research in China. This study is indeed essential and allows to answer the question " is my project worth being born in China? ". However, this analysis is often long and difficult to realize! A work of market research in China, collection of information and data must be made! Yet, many entrepreneurs do not know how to take themselves there, do not have no know-how or the time to realize her(it)! That's why more and more project leaders decide "to subcontract" the market study. They decide to make their study do. They have 2 possibilities, to resort(turn) to a specialized cabinet(office) of study or to a junior-company.

To realize their market study, certain entrepreneurs decide to make her(it) do by a cabinet(office) of study specialized in this domain or by a begun(undertaken) junior (I). These 2 methods are more expensive than if we made the study we even, but the work is of quality because realized by experts or expert apprentices!
Before passing by a market research company in China, it is necessary to have a project defined well with clear and precise objectives.

If you decide to resort to a market research company in China, you will have to draft a document collectively called "briefing" in the jargon of company, which resumes your objectives and your ideas and to put back it to the Chinese market research company so that the person who is going to take care of the study knows why how to realize you a study (know needs, target a clientele, customer expectations, potential of a market) and the purpose of this one (the contents: precise data, the analysis of the competition, the consumer profile).

mercredi 7 mai 2014

Market research : chocolate market in China

We consider that the arrival of the chocolate in China goes back to the XVIIIth century, when in 1705, the envoy of the Pope appeared in front of the Chinese emperor and made him enjoy this food, the taste of which particularly pleased the monarch. This event marks the first appearance of the "chocolate-brown" word in the Chinese historic documents.

Market of chocolate in China

The story of the industrialization of the chocolate in China counts, as for it, forty years hardly. Since the year 1990, the industry of the candy is rapidly growing, the Chinese market of the chocolate being also in phase of growth. The growth rate varies between 10 % and 15 % a year. If the volume of average consumption of the Chinese becomes established in a kilo a year, the Chinese market will be the most important chocolate market of the world.

A vast potential for this market in China

This market, endowed with a vast potential, is not exploited yet. We consider that it will be rapidly expanding in twenty years. In 2008, the Chinese candy produced 1.2 million tons of candies and chocolate. This volume is increasing by 15 % compared with 2007. Turnovers were 38.6 billion yuans (approximately 4 billion euros) and burned of 24 % compared with the previous year. The total profit was, as for him, 5.4 billion yuans (540 million euros), that is a 34 % increase compared with 2007.
Furthermore, the volume of chocolate consumed in China is at present only 40 in 70 grams. In comparative title, the Swiss consumes 11.6 kilos of chocolate a year and a person; the Spaniards, the Americans, the Germans consume at least 10 kilos of chocolate a year and a person; the Japanese and the Koreans, 2.8 kilos a year and a person. These indicators allow underlining the remarkable potential of the Chinese market of the chocolate.