Any project
whether it is a creation or a resumption of company has to be the object of a
market research in China. This study is indeed essential and allows to answer
the question " is my project worth being born in China? ". However,
this analysis is often long and difficult to realize! A work of market research
in China, collection of information and data must be made! Yet, many
entrepreneurs do not know how to take themselves there, do not have no know-how
or the time to realize her(it)! That's why more and more project leaders decide
"to subcontract" the market study. They decide to make their study
do. They have 2 possibilities, to resort(turn) to a specialized cabinet(office)
of study or to a junior-company.
To realize
their market study, certain entrepreneurs decide to make her(it) do by a
cabinet(office) of study specialized in this domain or by a begun(undertaken)
junior (I). These 2 methods are more expensive than if we made the study we
even, but the work is of quality because realized by experts or expert
apprentices!
Before passing
by a market research company in China, it is necessary to have a project
defined well with clear and precise objectives.
If you
decide to resort to a market research
company in China, you will have to draft a document collectively called
"briefing" in the jargon of company, which resumes your objectives
and your ideas and to put back it to the Chinese market research company so
that the person who is going to take care of the study knows why how to realize
you a study (know needs, target a clientele, customer expectations, potential
of a market) and the purpose of this one (the contents: precise data, the
analysis of the competition, the consumer profile).
