Market research in China :
coffee market is rising
According to market research Company in China,
the market of the coffee in China shows a 15 % growth on a per year basis. With
1.33 billion inhabitants, the consumption of coffee in China is only 50-70
grams per person. Four main operators of the Chinese market of the coffee are
Nestlé, Kraft Food, Sara Lee and Zanetti.
Leader of coffee market in
China
Nestlé,
leader of the market who represents, as said by market research Company in
China, about 68 % of the whole value of the sales of instant coffee in China,
actively promoted the national production and stocks up in all the measure of
the possible with raw materials with local sources.
The company
very well managed to penetrate into the market and its brand Nescafé, including
coffee loans to be served, or 3 in 1, is widely available everywhere in China.
However,
during the last ten years, we also noticed an explosion of the number of new
bars with coffee shop of American style opened in all the Chinese big cities.
This is the
way the coffee is acquiring a more modern image and becoming a very popular
drink with the young people.
Market research shows high-potential
for coffee market in China
A market
research company showed results that identified four more important operators
of the Chinese market of the coffee and the coffee shop in China are:
·
Nestlé
(leading brand: Nescafé) with more than 6 billion euros of turnover
·
Food
Kraft (leading brand: Jacques Vabre and Big mother) with more than 28 billion
euros of turnover
·
SaraLee
(leading brand: Coffee doh Ponto) with 8 billion euros of turnover
·
Massino
Zanetti (leading brand: Segafredo) with 1 billion euros of turnover
It is by
1887 when the culture of the coffee was introduced in China into the province
of Yunn the year by a French missionary, but its exploitation was very limited
to 1960s when the government created an exploitation of coffee Arabica on 4 000
hectares in this region.
Till the
end of 1970s, less than 7 % of lands reserved for the culture of the coffee
were actually exploited. It is that towards the end of 1980s when a program
between the Chinese government and the United Nations Development Programme has license to operate lands reserved for the
culture of the coffee in China.
