Market research in China : coffee market is rising
According to market research Company in China, the market of the coffee in China shows a 15 % growth on a per year basis. With 1.33 billion inhabitants, the consumption of coffee in China is only 50-70 grams per person. Four main operators of the Chinese market of the coffee are Nestlé, Kraft Food, Sara Lee and Zanetti.
Leader of coffee market in China
Nestlé, leader of the market who represents, as said by market research Company in China, about 68 % of the whole value of the sales of instant coffee in China, actively promoted the national production and stocks up in all the measure of the possible with raw materials with local sources.
The company very well managed to penetrate into the market and its brand Nescafé, including coffee loans to be served, or 3 in 1, is widely available everywhere in China.
However, during the last ten years, we also noticed an explosion of the number of new bars with coffee shop of American style opened in all the Chinese big cities.
This is the way the coffee is acquiring a more modern image and becoming a very popular drink with the young people.
Market research shows high-potential for coffee market in China
A market research company showed results that identified four more important operators of the Chinese market of the coffee and the coffee shop in China are:
· Nestlé (leading brand: Nescafé) with more than 6 billion euros of turnover
· Food Kraft (leading brand: Jacques Vabre and Big mother) with more than 28 billion euros of turnover
· SaraLee (leading brand: Coffee doh Ponto) with 8 billion euros of turnover
· Massino Zanetti (leading brand: Segafredo) with 1 billion euros of turnover
It is by 1887 when the culture of the coffee was introduced in China into the province of Yunn the year by a French missionary, but its exploitation was very limited to 1960s when the government created an exploitation of coffee Arabica on 4 000 hectares in this region.
Till the end of 1970s, less than 7 % of lands reserved for the culture of the coffee were actually exploited. It is that towards the end of 1980s when a program between the Chinese government and the United Nations Development Programme has license to operate lands reserved for the culture of the coffee in China.