-How is the snack industry in China in terms of value,
volume/scale, growth rate?
According to
Chinairn.com, the sales of snack industry in China are more than ¥200 billion in 2011 and it is growing with 15% growth
rate. It is forecasted increasing to ¥480
billion in 2018.In the recent 5 years, the average growth rate of
importing snack markets is remains15%, and the main consumer group is from age
18-25 female consumers.
-Is there any visible trend? What are the reasons behind
that? What drive the growth?
Based on the
research from Standard Chartered 2014, the growth rate of sweets and chocolates
declined to 10% in the first 10 years in China. The same situation happen to
the instant noodles, despite the growth rate of instant noodles was nearly 20%
in 2014. In terms of fruit juice and soft drinks, the growth rate is decrease
almost half when comparing with last three years. However, the growth rate of
bottled water remains increasing with 16% every year.The main reason for that
is mainly because of the slow economic growth in China. In addition, Chinese
consumers have stronger health consciousness than before.
A research
carried by Chinese Snack Association aims to the age range below 40, found out
that there are 88.5% interviewees said snacks are nonnutritive, especially
those snacks with Saturated fats and sweets.
Therefore, the development of snack industry in the future should made of
low-energy, low-fat, low-sugar materials, to provide consumers more healthy and
nutrition foods.
-What kinds of snacks are more popular and who would buy
more snacks?
The research
from Chinese Snack Association also shows 41.6%, 40.4% and 26.7% interviewees
choose chocolates, sweets and potato chips as their favorite snacks
respectively.
The young
people from 22-35 are the main consumer group for snacks, especially the
females. The teenager and children are also the main consumers for snacks.
-Will imported products/multinational brands
more popular in China?
According to
the development trend of Chinese Snacks Industry in 2013, the multinational
brands take the complete advantage in China snack industry. The top 10 snack
brands are: Want-want, Kraft Foods, LIWAYWAY, DANONE, Wm Wrigley Jr Company,
Dove, ORION, Xufuji and Jiashili. Among these brands, Wang-want and Xufuji are
the Taiwanese company, which accounted 20% market share. Kraft Foods, LIWAYWAY,
DANONE, Wm Wrigley Jr Company, Dove, ORION are occupy 50% in Chinese market.
Xufuji and Jiashili are domestic brands, only accounted for 20%.
However,
some domestic brands have the potential to increase their market share in the
future. For example, Le Conte, Dali and Qinqin. As these brands know the needs
of Chinese consumers better than foreign brands, for example, the Chinese
snacks manufactures produce some snacks that foreign brands do not produce,
like pot roast foods.
- What's the position of China in Asia in this industry?
Investigation
conducted by Nielsen shows the sales of frozen snacks take up the one third of
total snacks sales on Asia-Pacific area, which are $13.7 billion. The most popular snacks in Asia-Pacific
area is chocolate(69%), cookies/biscuits(55%), nuts/seeds(49%), yogurts,(48%)
chips/crisps(43%), gum(38%).
In 2013, the
growth rate of exports and imports of Chinese snacks increased about 8%,
Brazil,ASEAN (Association of Southeast Asian Nations) and America are the three
biggest foods trade partner.
Source:
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